Allure

Allure is an e-commerce platform for authentic beauty products, connecting customers with official brands, KOL livestreams, and professional beauty consultants.

Description

Allure is an end-to-end e-commerce solution tailored for the beauty industry. It enables official beauty brands to register, manage product listings (including flash sales, pre-orders, and group buying), and directly sell to customers. The platform also includes features for professional beauty consultants to offer personalized makeup consultations and for KOLs (Key Opinion Leaders) to host live selling events. The system comprises a customer-facing website and app, a management dashboard for admin, operator, brands, consultants, as well as a dedicated app for KOLs.

Problem Statement

Beauty brands face challenges ensuring product authenticity and customer trust in online channels. Customers often struggle to find genuine products and personalized beauty advice. Consultants have limited platforms for exposure, and engagement between customers and brands/KOLs is often impersonal and transactional.

Solution Overview

Allure solves these issues by enabling official brand onboarding for product authenticity, connecting customers with verified consultants for professional services, and providing real-time, interactive shopping experiences via KOL livestreams—delivering a trusted and engaging shopping journey.

Timeline

10/6/2024

5/8/2025